IDOL is not just a name, IDOL is an attitude, a way of seeing the world without fame-tinted glasses. Born from an adoration of relentless ambition and the ‘go getter’ generation, we seek to bring truly inspirational people to light and give them the recognition they deserve.
The brainchild of entrepreneur Rebecca Moore and stylist Jessica Duffin, IDOL is an explosive amalgamation of under-the-radar talent; providing a launch-pad for dreamers and a showcase for hard-workers. From those who are fresh on the scene to those who know all the tricks of the trade, we see the beauty in their journey and deliver the story of their transformation into successful butterflies. When their wings are spread, the world will revel in awe, but IDOL is there from before the colours are even chosen.
IDOL never dates, we find new inspirations every day and are on a constant path of fascination and discovery. Our online medium allows us to share our dug-up gems with the world and let them shine. Too much of the media is dominated with artificial glamour and mindless celebrity status, we aim to show the people who truly glitter. We don’t need an airbrush to make you beautiful, it’s what’s inside and what you do with it that counts to us.
We delve into the worlds of fashion, art, music and film, as well as the creative strings that tie them together. Wherever you excel, we want to show it off. We want to open the minds of people drowned in just one creative outlet, and show them the magic and beauty created when they branch out.
The IDOL family are a like-minded team of diverse individuals. Equally passionate and dedicated we share a penchant for the go-getter generation, as well as being a part of it. We are working to create the IDOL lifestyle, and hope many come on board to our way of thinking.
Don’t let your IDOLS be anything but inspirational, join our revolution.