It was last week when IDOL were inundated with invites to press days and launches all over London town. First on the list was House Of Maffia, hidden within the basement of the Sanctum Hotel, Soho. H.O.M is a soon to be launched online fashion boutique. The designers housed are not your average, there is an eclectic mix of couture, streetwear as well as innovative graduate collections. Further, the site will follow trend of the social networking trend that has swept our generation. It acts as a promotional platform for all its designers by exhibiting not only their collections but their contact details and individual profiles. This enables ultimate ease for stylists, musicians and other creative professionals to get in the know about the latest designer offerings, and more importantly, get in contact!
We descended the lavish staircase and walked in to be greeted by the fabulous Lisa Maffia and her entourage of lively babbling girls. We sampled cupcakes, manicures and massages before we realised there was work to be done! With glass in hand, we perused the various collections lining the walls. Here's our top three:
Adrian Eric Morales
With a fashion and Marketing Degree under his belt plus and with styling and photography experience, Adrian is a freelance jewellery designer. His pieces are both eye-catching and unique. Inspired by the boy scouts of America and medals of honour, his range are reworked vintage pieces in silvers and tarnished gold.
This talented young female makes clothes which are innovative and unreal. Her Whitemare collection used translucent nude mesh and sheer fabrics mixed with lashings of black sequins and metallics. Further, these pieces were even adorned by Le Gaga herself. Her second collection plays on neon brights and geometric shapes with a David Koma feel, but with a lot more edge.
Columbian born, her collections are oddly wonderful. Layers of black meet with strips of satin and plastic film tape. A creator of interesting shapes and sillouhettes, you won't be afraid to rock these. She's definitely one you'll be wearing.