World famous department store, Harrods, have married fashion and food to create a digital campaign of luxury, advertising their finest eateries as well as their high fashion clothing. Reaching out to the store's loyal customers, a sweet sensation of stylish images will appear on harrods.com throughout October.
The campaign, ‘Style to Savour,’ was photographed at the store's wonderfully arranged cafes. Targeting online shoppers who are unaware of the quality food Harrods have to offer, they are spreading the campaign via Pintrest, Twitter and Facebook.
A ‘Style to Savour’ shopping guide on the e-commerce site is made up of five categories; Fashion feast, Sicilian Style, Beauty Parlour, Appetising Accessories and Fun Fare. Each guide matches together garments with the appropriate cuisine, available to buy online or in the store. “Fine food is not a fad or a trend and compliments that lifestyle of Harrods’ target buyers.” Aiming to expand and entice the Harrods consumer, it seems to be a step in the right direction. We can’t wait to get our hands on one of those pretty little sweet jars!
Words by Sacha Musgrove
Images by www.harrods.com