A rumoured MAISON MARTIN MARGIELA x H&M collaboration has been confirmed today. The AW12 collaboration will launch Nov 15 at 230 stores worldwide and online.
MAISON MARTIN MARGIELA, founded in Paris 1988, is known for its fashion-forward focus and provocative approach. In a statement released to IDOL today, H&M creative director Margareta van den Bosch calls Maison “one of the most important and influential fashion houses of the past three decades” and refers to the collaboration as “radical.”
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision,” MAISON MARTIN MARGIELA says. “The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”
So there you have it - fashion is for all...who have sharp shoulders and sufficient camping skill.
Words: Marina Kolobova