Gio-Goi has been an apparent fashion label since the 1980's. A brand which arose from the revolutionary acid house dance scene, is making a strong comeback with their more premium Contraband collection.
The male and female Contraband collections are in Gio-Goi's words rock and roll. Inspired by the London-scene, the collection mixes underground music with grass roots rock n roll to create an indie look.
The female Contraband range brings army surplus to the fashion state of mind, whilst the male collection focuses on the concept from field to street. The retro detailing and modern trend mixing along with the introduction of fashion forward pieces are what brings Gio-Goi back to the forefront of branded clothing.
Fusing music with fashion, Gio-Goi is no passing brand.
The A/W footwear collection also features cool canvas pumps, retro style leather trainers and statement high-tops all of which have been designed with the apparel in mind and compliment the look of the Contraband clothing line.