Straight to the point, Zachary Eastwood Bloom’s piece ‘Information Ate my Table’ not only caught Idol’s eye but made us think. Part of a new discourse on Digital Design, Eastwood Bloom’s piece is striking and direct. Using wood, a natural material that indirectly references a history of art, from the Renaissance to the Arts and Craft movement, wood is reasonably malleable, strong and solid. Digital Design is anything but this. Digital Design works with the ephemeral, the intangible and the Postmodern. Eastwood Bloom’s piece discusses this.

Reliant on digital design for the cutting and milling process, ‘Information Ate my Table’ has an ironic stance. Disable by and reliant on the digital, the piece is conceptual. It discusses the over-saturation of material. Haunted by Myspace, ruled by Facebook and addicted to Twitter, these days it seems like everyone from my Grandmother to my best friend has some sort of digital existence. However reliant we are on the dawn of our digital lives, in some respects we are overburdened by it. Summing all of this up in ‘Information Ate My Table’ Eastwood Bloom’s piece very astute.

By Lucy Morris